Catch the Wave
Sarah is constantly connected!
Today I’m networking with Sarah Evans. Not the singer Sara Evans – this Sarah is a rock star in the world of social media. She was at Fox Chicago earlier this month to talk to anchors, reporters and any interested employees on how broadcast journalists can better utilitize social media. I’m glad she was able to jump off the internet long enough for us to visit over lunch.
I met Sarah on the web long before her visit to the station. She somehow found me when I first joined twitter over a year ago. I think she was intrigued that a “traditional” broadcast journalist was on the scene. Sarah has nearly 30,000 twitter followers and is the founder of the site’s popular #journchat series – a weekly live chat between PR professionals, journalists and bloggers. She’s also a guest writer for Mashable and just launched her own PR and new media agency.
“What’s stopping people from using ustream?” Sarah asks. She predicts the internet and technology will soon change the world of traditional broadcast journalism even more. Like many other social media strategists, Sarah believes a tidal shift is happening. Journalists need to catch the wave, jump out or risk washing ashore. Hang ten, baby!
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