I’ve always loved technology. Good thing – it’s ever-changing in the TV news biz which combines my love for technology with my love for words.
My appreciation for computers and gizmos stems from my parents. They seem to be spending their retirement attached to their laptops. Just recently, my father was among the first to get an iPhone 3Gs.
Both of my brothers are engineers in the computer industry. My older brother is a systems engineer for a software company and my younger brother works for a company that programs video poker machines. (Don’t ask. He’s not allowed to talk about the programs.) I’m the black sheep who went into journalism.
So maybe it won’t surprise you that I spent my afternoon at a tech conference today. Some of the country’s savviest internet marketers are here for ad:tech chicago. At a session called “The Twitter Effect”, we heard from companies leveraging Twitter to drive brand engagement and sales. It’s enlightening but I’m surprised by how much I already know.
I remark to my pals, “Hey, terms like SEO, ROI and bit.ly don’t phase me anymore!” Without missing a beat, social media strategist Beth Rosen replies, “You are a geek! Why are we hanging with you? Where are the cool people?”